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Saturday, March 22, 2008

The Truth About Energy Drinks and Bars

By Jonathan Jenkins

The phenomenon of increasing sales of energy drinks bars is one that we cannot ignore. Sport events are inciting such popularity by showing off these products as favorites for these players. The question would be: should you try those products? Who should and who shouldn't? It all depends on your lifestyle and exercise regime.

If you're someone who rarely exercises and his only recreation is climbing the company's stairs when the elevator is out of service, then consuming such products is of no use. Energy drinks and bars give you "energy" but if you're not already using the energy you have, what's the use?

It is interesting to notice that the higher percentage of buyers is actually overweight men, which is especially intriguing since those products don't lead to weight loss. Since they're not active, those products are simply a waste of money, so what's the secret about energy drinks and bars?

The simple answer would be corporate marketing. Those energy drinks and bars are packed in way no one can resist, with a muscular man and a thin woman on the label, who wouldn't want to buy that? Although they are quite aware those products wouldn't do them good, the appeal of what's on the label creates a need for them. Not to mention that half of those products employ hotshot celebrities to market those products, and thus take into advantage a person's personal role models.

Now if you're the kind of individual who actually works out, energy bars and drinks can actually workout just great for you. Let's talk science here, your body needs at least an hour to digest a snack, therefore; energy bars - with their compact size but rich nutrients - are easy to digest. You can eat them a while before hitting the gym and you'll definitely not feel that pinch of hunger when you're working out. A good recommendation is for you to drink about 16 oz of energy drinks for every half an hour of working out, but again water would do.

As for the average person who couldn't care less about exercising, those energy drinks and bars also couldn't care less about giving any results. You are simply wasting your money on products that give you minimum results; it's like someone wearing the wrong size of shoe: you just won't be able to run. Such wasted money could actually make all the difference put in a different area of your budget or even given to charity. You really shouldn't fall for those marketing scams with celebrities by now.

What an overweight person can do to bring better results is a healthy diet and an exercise regime. Invest in those and you can never go wrong!

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